We’re throwing away 2 Elf Bars every second in the UK.

So, for Xmas 2022 we decided to go up against the boss Elfs by creating #NoMoreDeadElfs -

an IG campaign that turned discarded Elf Bars into dead Christmas elves.

 

We wanted to raise awareness on how ridiculously difficult it is to recycle elf bars. And, it kinda worked.

We got featured in Metro, Campaign, The Bureau Investigate and even got into a row with the Swiss Elfs.

But that’s another story.