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PANDORA ME // FOR EVERY ME
HELLO WORLD, MEET THE NEW PANDORA
After winning their global pitch, we relaunched Pandora's jewellery line for young 'unz: Pandora ME.
Naturally, we did this by creating an influencer supergroup consisting of: Charli XCX, Addison Rae, Beabadoobee, Donté Colley and Cecilia Cantarano. Subsequently, they're all best friends and meet for tea every Tuesday.
During the campaign we also launched Charli's brand new track 'Sweat' to the entire universe.
AV by music video superstar HANNAH LUX DAVIS
Our TikTok influencer campaign #123PandoraME reached 14.3 billion views.
Product tutorials by Caroline Leeming
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